about us

HRM4HIRE unites Dreamcatcher Career Coach, LLC, Segura HR Solutions, and SunnyWorks Innovations, LLC—bringing together 63+ years of proven HR expertise to help organizations build strong foundations, engaged teams, and thriving workplace cultures.From compliance and culture to coaching and leadership, we create people strategies that drive performance and long-term success.Your people are your advantage. Let’s make them unstoppable.

Founder, Dreamcatcher Career Coaching, LLC | Greater PhiladelphiaWith a passion for helping people find their footing, Shelley Maley, transforms uncertainty into career clarity. After eight years coaching in higher education, she founded Dreamcatcher Career Coaching—a practice grounded in HR expertise, strategic guidance, and genuine mentorship.Shelley partners with individuals and organizations to strengthen every stage of the employee lifecycle—from onboarding and training to exit interviews and outplacement coaching. Drawing on two decades of management, coaching, and HR experience, she builds culture-driven systems that foster engagement, elevate confidence, and drive performance.Recognized as one of Philadelphia’s Top Coaches (Influence Digest, 2023) and a Double Platinum Award Winner (CommunityVotes Allentown, 2024), Shelley helps professionals and emerging leaders align their strengths with meaningful career paths. Her services include career coaching, HR audits, training and development, and etiquette workshops—each designed to strengthen both people and organizations.A respected community leader, she serves as Communications Chair for PACDA, volunteers with the Lehigh Valley Chamber’s Young Professionals Council, and supports youth career exploration through A.I.M.E.Whether launching your first job or planning your next bold move, Shelley helps you dream bigger—and make it happen.

Principal Advisor, Segura HR Solutions | Lehigh Valley & Greater New YorkWith over a decade of experience across industries, Yde Segura transforms HR from a back-office function into a true strategic advantage. As Principal Advisor of Segura HR Solutions, she partners with businesses and nonprofits to align people strategy with business outcomes—creating inclusive, high-performance cultures that last.Yde’s expertise spans organizational development, talent and performance management, and change leadership. She has led large-scale HR initiatives, from implementing payroll systems to designing retention and succession strategies—all grounded in collaboration, cultural alignment, and measurable impact.Holding a Master’s in Industrial-Organizational Psychology from Fairleigh Dickinson University and SHRM certification since 2016, Yde combines analytical insight with a deep understanding of human behavior.She proudly serves as Diversity Chair for SHRM Lehigh Valley and Area Director for Toastmasters District 38, where she champions inclusive leadership and professional growth.Whether guiding executive teams or supporting nonprofits, Yde helps organizations lead with purpose, equity, and strategy.

Founder, SunnyWorks Innovations, LLC | Lehigh Valley & Tri-State AreaDriven by purpose and fueled by strategy, Jessica Toledo helps founders and organizations build resilience-based leadership, cognitive agility, operational trust, and strategic focus—creating workplaces where both people and performance thrive.With over a decade of HR leadership spanning corporate, union, education, and startup environments, Jessica has designed infrastructures that supported up to 150% organizational growth, reduced turnover by 30–40%, and strengthened engagement and belonging across diverse teams.A proud first-generation Cuban-American, Jessica leads with grit, empathy, and data-driven insight. Her approach blends strategy and organizational psychology to help businesses grow with intention and humanity.Jessica holds a Master’s in Human Resources Management and is currently pursuing her Doctorate in Business & Industrial-Organizational Psychology. She also serves as Technology Chair for SHRM Lehigh Valley’s Board and sits on the Hispanic Chamber of Commerce Committee, where she champions inclusive growth and workforce transformation.Whether guiding startups or scaling established teams, Jessica builds systems and leaders that drive performance—with heart, strategy, and purpose.